where your vision fits my image, made with curiosity. 

The major impact in my life happened the moment I discovered curiosity. This was the biggest impact because this word has changed my life. Growing up I never had the proper guidance and goals for myself. Ambition and determination was not even a part of my vocabulary. I have spent three years learning engineering while working for an engineering firm. The typical standards coming from an asian household to be either a doctor, lawyer or engineer has taken a hold of who I was. My job became just work and then life became meaningless very quickly. I always had a passion for painting when I was younger.  Curiosity challenged me and provoked me to take on the obstacles that I have faced or yet to face. Learning through my mistakes as I grow as an individual but not making them again was something to keep in mind.

To be accepting that it's ok I was lost and now doing something about it to change that. Later on as I advanced in my engineering career I decided to quit and do what I love. I wanted to do more than just painting and wanted an outlet that would allow me to be creative with a reason. There was a whole soul searching process before I realized that advertising is that career I want for myself. The opportunities to being creative and strategically conceptual in order to solve problems, while bringing innovational ideas to the table is a tremendous self satisfaction. Curiosity has not only been an impact on my life but I hope my work becomes a impact on other people's lives as well. This is my chance.

- Ray Li